Tuesday, January 17, 2012

How Do You Market The Baltimore Orioles?

With Spring Training around the corner, and the 2012 starting as the winter season ends, the question is this?

How does one market the Baltimore Orioles?

We know that the 20th anniversary of Camden Yards is this year and the organization will be having several things going on with that. That being said, it’s a great marketing tool, but at the end of the day – I care about the product on the field and winning.

Camden Yards has been kept in immaculate condition, and it’s still a gold standard of ballparks everywhere. There have been more additions to it in terms of concessions, seating options and more attractions.

Well, that’s all wonderful and good; however, once again, the product on the field has not left much to be desired.

Back in the day, Camden Yards was filled and it seemed that you had to know someone to get a ticket. Now, it’s fairly easy to get one – well, maybe not Opening Day – and there are some night you can’t even give them away.

As of now, the Orioles are by all accounts supposed to finish last in American League East. They have players such as Matt Wieters, Nick Markakis, slugger Mark Reynolds, Adam Jones and J.J. Hardy on the squad; however, does anyone really care about this team in the dead of winter? Is there any excitement – aside from hardcore fans – for the season to be approaching?

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Anonymous said...

The challenge of marketing the Orioles must be based on 2 things: churning fan excitement to watch a team play exciting baseball with limited resources in an expensive environment,and a targeted appeal to inner city audiences. The latter point is especially important, and would go in tandem with an organizational objective to help establish amateur baseball throughout Baltimore City.

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