Friday, April 6, 2007

Those Funny Canadians... 'The Big Hurt' Frank Thomas Regulating...



In a weird display of political correctness, the Toronto Blue Jays have been mandated to revise a commercial. Read more below from the Washington Post...

'The Blue Jays have been forced to revise a television commercial featuring DH Frank Thomas after the ad drew objections from the Television Bureau of Canada, a regulatory body for private broadcasters.

A 30-second spot that shows the 6-foot-5, 275-pound Thomas taking part in a pillow fight with two young boys was edited to remove a scene where Thomas knocks one of the boys off a bed and onto the floor. Thomas leaves the room with a smile on his face as the youngster gets to his feet and says, "Wow."

Laurel Lindsay, vice president of marketing for the Blue Jays, said Thomas and the child still exchange pillow blows in the edited version but the child is not knocked to the floor. Instead, he pops into the air when struck.

The decision to revise the ad was first reported by the Toronto Globe and Mail. Lindsay called the controversy over the commercial "ridiculous."

"Clearly we have taken ourselves entirely too seriously if we have given a pillow fight this much attention," Lindsay said. "The reaction we're getting from the fans is that people can't even believe this is an issue."

The new commercial also features a disclaimer reading, "Dramatization. Do not try this at home."

The original commercial still will air on CBC television, a public broadcaster that can set its own standards for content and advertising. Private broadcasters who have been running the commercial will have to switch to the edited version.

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