Ozzie Guillen (To Give Him Credit) Is A Smart Man...

Ah, in today's world of celebrity, blogs, sports talk radio, and 24-hour cable, one man in baseball has figured out how to manipulate the media and get himself some face time -- Ozzie Guillen!

The boorish and loud White Sox manager, isn't crazy, he knows that controversy creates cash, attention and ratings...

White Sox manager Ozzie Guillen knows what sells in the media, what piques interest in baseball and other fields of endeavor. It's people who tend to act a little crazy from time to time.

"Who cares about Britney Spears? But she's on TV every day. Why do you think people give a ... about Jose Canseco? That ... sells," Guillen said Thursday at the end of a 25-minute pregame meeting with reporters.

Managers who stir it up with their comments -- as Guillen has done most of his managerial career -- or with their on-field tantrums, like former Yankees manager Billy Martin and Cubs manager Lou Piniella, stick out.

"Who's the manager they remember the most? ... Billy Martin. They don't remember Sparky Anderson. ... They remember Billy Martin because he was the crazy one," Guillen said. "Why do you think they like Lou Piniella? Because Lou is good? Great guy. Great baseball people. But people love Lou Piniella because he's ... up!"

No matter what you think of Ozzie -- he's right.